When you first start looking for an SEO company or service provider, you may wonder how much a reasonable price for this service is. Like other services in general, SEO also has its own criteria for determining how much the client must spend to place a website on the first page or increase traffic as much as possible.
Factors That Influence SEO Service Prices
Consider these factors before selecting an SEO agency, SEO company, or SEO freelancer. It’s crucial to understand the factors that typically influence the service provider’s pricing. Service providers may have different track records but still use the same points to determine the cost of the services offered.
Difficulty Level
In SEO services, the first thing to do is analyze the level of difficulty or competition, either in terms of business or in terms of keyword competition. Businesses with a high level of competition typically face more challenges than those with less intense searches. SEO tools such as Ahrefs, Semrush, MOZ, and several others will show how high the level of competition is for the keywords targeted by SEO services. The level of competition affects the quantity of backlinks and the time it takes to complete SEO, which of course affects the pricing of SEO services.
Keywords Price (CPC)
If you already have experience with SEM, particularly Google Ads, you can determine the bid amounts from the keywords used in advertising. SEO service providers sometimes use the amount of CPC (Cost Per Click) as a reference to determine costs. Niches that enter HPK (High Paying Keywords), such as finance, investment, health, and law, will likely get a higher price than other business categories.
Audit Workload
Website audits are conducted by SEO providers to identify problems and provide on-page SEO recommendations, such as speed improvements, meta title and description recommendations, audit density, and other elements that need to be improved on each page of your site. The higher the number of pages on your website, the higher the associated costs. It is also necessary to consider whether your website CMS supports the audit process to run well and gets full support from the developer so that you do not need to spend additional costs on SEO recommendations.
Target Market
If you have a website that caters to a specific area, expanding your reach beyond the local Indonesian market can significantly impact the cost of SEO services. Compared to a website solely targeting the local market, the link building budget required to obtain quality backlinks will be significantly higher. The level of difficulty can also increase, depending on the competition of keywords targeted for the international market.
SEO Article Cost
You also need to consider the cost of SEO articles, including those for link-building purposes and official blogs. We calculate the price of an article based on the quality of the desired content, its length, and the language used. Articles in Indonesian are certainly cheaper than articles in English or other languages. Additionally, inquire about the SEO service provider’s quality screening services to avoid incurring additional costs for content quality checks that may not be available for free.
Working Period
Typically, the SEO process sets a KPI (Key Performance Indicator) within a specific timeframe. The longer the time required, the higher the set price for SEO services. The performance of your website before it undergoes SEO work influences the length of the work period. If your business or company website is still new, it will take longer than a well-known website. The level of competition also influences the time required to achieve the KPI, which in turn influences the cost of SEO services.
When selecting a professional SEO services Jakarta, you may encounter a variety of SEO price offers. The most effective approach is to understand and estimate the cost based on the factors we have outlined. Do not hesitate to consult first before determining the service you use to get the best price and the right SEO service provider.