How SEO Work? There is The Workflow!

Bagaimana Cara Kerja SEO

SEO has a workflow to get optimal results in search engines. Knowing how SEO works will give you a strong foundation for running an SEO campaign properly. Although you may do SEO using the services of a company or SEO agency, you still need to know to get an idea that your website SEO is done in the right way.

Keyword Research

Keyword analysis is the first job done to get the right keyword ideas for your website. Keyword selection is based on conversion, competition level, search volume, and relevance. SEO consultants often use tools for conducting keyword research, such as Google Keywords Planner, Ubersuggest, Ahrefs, and Semrush.

Competitor Analysis

In SEO, a website will be done with two competitor analyses: the first is competitor analysis in SEO, and the second is competitor analysis in business. Your competition in SEO may not be a website that has the same business as you; for example, a news website that usually dominates the first page for certain keywords. You must analyse competitive websites to gather as much information as possible, even if they don’t have optimized SEO.

On-page SEO Optimization

On-page there are several SEO elements that must be optimized. You must implement the results of your keyword research on your website. On-page optimisation includes keyword placement in the title, meta description, and H1-H2 heading tags, as well as keyword stuffing in the copywriting. SEO experts typically use various tools to achieve optimal on-page results. Every project that a reputable SEO service undertakes will undoubtedly include this recommendation.

Technical SEO Optimization

At this stage, on-page SEO remains relevant, but its implementation requires a higher level of technical expertise and coding knowledge. Some of the things done in technical SEO are website speed improvements, mobile friendliness, and fixing errors on the website. Errors in GSC (Google Search Console) typically cause problems on this website, but they typically take longer to resolve and provide less accurate information. Paid website audit tools such as Semrush, Ahrefs, and Screaming Frog provide more complete data on what problems need to be fixed on your website.

Backlink Audit

Checking the quality of the backlinks is the next step after fixing the on-page issues. If you have previously used SEO services or DIY link building, you should conduct a backlink audit. SEO specialists typically use tools like Moz, Ahrefs, and Semrush to evaluate the quality of backlinks.  Usually a backlink disavow will be carried out to eliminate toxic backlinks that interfere with the SEO performance of the website.

Link Building

Once your website is completely ready, the next step is to do link building. There are many ways to do link building. But make sure the way to build backlinks is in accordance with Google’s algorithm. Unlike on-page SEO, incorrect link building can take longer to rectify, depending on the number of low-quality backlinks incorporated. The key to link building is to look natural and do it slowly; be aggressive if you are already in the safe zone, and reduce if it is very optimal.

SEO Tracking and Monitoring

You certainly want to see the results of SEO optimization—how your website is positioned in search engines for target keywords, how much organic traffic is obtained, and how healthy it is over time. To simplify the tracking and monitoring of website SEO, you need SEO tools that track keywords, traffic, and health. Professional SEO service providers will definitely provide reports related to this to provide insight to clients regarding the SEO campaign that is being run.

That’s how SEO works—link building happens when on-page search engine optimisation is really optimal. Conduct a monthly assessment of all your SEO efforts. Understanding the fundamentals of SEO may not instantly transform you into an SEO expert, but it provides a solid foundation for conducting an SEO campaign.seo

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