What Is Google Discover? How to Optimize?

Google Discover

Google Discover is one of Google’s innovative features designed to provide a more personalized and relevant search experience. Unlike traditional search engines that require keyword input, Google Discover proactively displays content based on user interests and habits. In this article, we will discuss in detail what Google Discover is, how it works, its benefits, and strategies to optimize content to appear on this platform.

How Does Google Discover Work?

Google Discover identifies user interests using data from a variety of sources. Here are some of the components that influence how it operates:

  • Search History: Google Discover looks at the topics and keywords that users search for most often. If you search for a particular topic frequently, like “latest technology” or “health tips,” related content will appear in your feed.
  • User Location: Additionally, Google Discover users’ location data is used to display geographically relevant content. For example, if you’re in Jakarta, you might see trending local news.
  • Interaction with Content: Google tracks the articles or videos you click, share, or like. The more you interact with a particular type of content, the more similar recommendations appear.
  • User-defined interests: In the Google app, users can manually select their interests. For example, they can add words like “sports,” “food,” or “movies” to get more specific recommendations.

Benefits of Google Discover for Website Owners

In addition to providing user benefits, Google Discover offers many opportunities for website owners and content creators. Here are some of the main benefits:

  • Increased organic traffic: Since the Google Discover feature reaches millions of users every day, your content can get more organic traffic.
  • Potential for greater exposure: Google Discover allows new audiences to see your content who might never have found your website through conventional search.
  • Increased brand awareness: Appearing on Google Discover can make your brand or website better known to many people, especially if the content you offer is relevant and interesting.
  • Greater engagement: Personalized content tends to attract attention, increasing the likelihood of interactions such as clicks, shares, or comments.

How to optimize content for Google Discover

To ensure your content appears in Google Discover, there are several strategies you need to implement:

1. Focus on Content Quality

Google Discover places a high value on content quality. Make sure your content is informative, relevant, and meets the needs of your audience. Use reliable sources to support your articles, and make sure your content is error-free.

2. Use high-quality images.

Visuals play a big role in Google Discover. Make sure each article or page has a high-quality image that grabs the user’s attention. Use an image size of at least 1200 pixels to meet Google Discover standards.

3. Optimize for mobile devices.

Make sure your website is responsive and has a good loading speed because mobile devices are the primary means of accessing Google Discover.

4. Pay attention to EAT (Expertise, Authoritativeness, Trustworthiness).

Google prioritizes content from sources that have high authority and credibility. Build your website’s reputation by creating quality content and getting backlinks from trusted sources.

5. Use Structured Data

Implement schema markup to help Google better understand what your content is about.

6. Consistently publish new content.

Relevant and up-to-date content has a greater chance of appearing in Google Discover. Stay consistent in producing articles or videos that follow current trends.

7. Promote it on social media.

The more people interact with your content on social media, the more likely it is to appear in Google Discover.

Google Discover is an innovative feature that is changing the way people use the internet. With a proactive and personalized approach, it offers many benefits to users and provides opportunities for content creators to increase traffic and exposure.

Focus on quality, relevance, and user experience if you want to optimize your content to appear on Google Discover. With the right strategy, you can leverage this platform to reach a wider audience and increase your online success.

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