Characteristics of Good Quality Backlinks for SEO

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Backlinks are a crucial factor in the success or failure of your SEO optimization. However, search engines, particularly Google, do not consider all backlinks to be of high quality. Google’s backlink algorithms are evolving to distinguish between high-quality and low-quality backlinks, thereby influencing the ranking of website keywords in search engines or SERPs. Determining the quality of a backlink is crucial, regardless of whether you engage in the link-building process independently or utilize backlink services readily available on SEO company websites, forums, or freelance SEO site services.

Characteristics of Quality Backlinks

Search engines value quality backlinks, and they positively influence the website receiving them. Here are some characteristics of backlink sources that are considered quality:

Authority Backlink

Search engines place the highest value on backlinks from websites with excellent authority, trust, and popularity on the internet. SEO experts typically use several tools, such as DR (Domain Rating) from Ahrefs, DA (Domain Authority) from Moz, and AS (Authority Score) from Semrush, to determine the website authority. The higher the value given by these tools, the better the quality of the backlinks you get.

High Organic Traffic Site

The next factor is organic traffic from the backlink source, in addition to the website having high authority. High organic traffic indicates that the website is popular, very healthy in search engines, and well maintained. SEO tools like Ahrefs, Semrush, and Similar Web can also verify organic traffic.

Backlink Content Quality

The 2024 Google Search algorithm update prioritizes content quality, particularly AI-generated content. The quality of the article originating the backlink also influences Google’s evaluation of the backlink’s quality. Even if the backlink originates from a site with authority and high organic traffic, poor quality content will undoubtedly diminish the backlink’s positive impact. To find out the quality of content in SEO article services, you can use several tools, such as Copyscape, Plagiarism Checker, and AI Detector.

Backlink Relevance

Next, we consider relevance as a crucial aspect of quality backlinks. If the source website of the backlink shares similarities with your business, it can enhance the quality of the backlink. However, it can be challenging to anticipate receiving backlinks from websites that share similar topics as ours. If you want to try to get backlinks that are really relevant, the Link Building Tools feature from Semrush is worth a try.

Similarities in languages

If you aim to enhance the quality of your backlinks, you must take into account the language similarities. For example, if you want to optimize an English-language website page, then the backlink’s website or source page must also be in English.  You must be able to distinguish between target keywords and target pages; for example, the target keywords may be in English, but the landing pages may be in Indonesian, and the source of the backlink must also be in Indonesian.

Outbound Links

Ensure that the location where you are planting backlinks, both in terms of quantity and quality, contains no more than 20% outbound links compared to inbound links. To check outbound links, you can use MOZ, Ahrefs, and Semrush. Usually we use the Chrome extension SEOquake toolbar to check outbound links.

Once you understand the qualities of high-quality backlinks, you can ensure your link-building efforts align with Google’s backlink algorithm. If you lack a solid understanding of link building, it can be detrimental to your website’s SEO. Trust our backlink services to achieve the best results.

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