In the world of content writing, there are various types of articles written according to the purpose and target audience, including SEO articles and regular articles. Although both look similar in terms of format and language usage, there are fundamental differences that affect the way they are written, their purpose, and their impact on readers and search engines.
What is an SEO article?
SEO (Search Engine Optimization) articles are articles created to increase organic traffic to a website in search engines with target keywords in the article. This article uses certain techniques to make it simple for the audience to find it through searches using certain keywords.
Characteristics of SEO Articles:
- Target Keywords:
Keywords are the core of SEO articles. For search engines to index the article well, writers must naturally embed relevant keywords in the content. Usually, writers place keywords in the title, subtitle, opening and closing paragraphs, and throughout the body of the article. - Organized Structure:
SEO articles have a clear structure, usually consisting of an attractive title, subheadings (H1, H2, H3), short paragraphs, and easy-to-read bullet points. This structure not only helps readers but also makes it easier for search engines to understand the content of the article. - • Meta descriptions and tags:
A meta description, a brief summary that appears in search results, typically accompanies SEO articles. This meta description should be eye-catching and contain keywords. - Relevant Article Length:
Search engines tend to rank articles that are of a certain length higher. For example, articles with 800-1500 words are often considered more comprehensive. - Internal and External Links:
SEO articles use internal links (pointing to other pages on the same site) and external links (pointing to trusted sources) to provide added value to readers and strengthen SEO. - Visual Optimization:
Images or videos used in SEO articles are usually optimized with relevant file names, alt descriptions, and appropriate sizes so as not to slow down the website loading speed.
What is a Regular Article?
A regular article is one that doesn’t take into account any specific search engine optimization techniques. Its main focus is on conveying information or entertainment to the reader without the pressure of meeting SEO requirements.
Characteristics of Ordinary Articles:
- Focus on Content:
Regular articles focus more on the quality of the content and the delivery of ideas. There is no special attention to keywords, special structures, or other optimization techniques. - Flexible Writing Style:
Writers have the freedom to write in a more casual, formal, or even artistic style, depending on the purpose of the article and its audience. - Not Dependent on Search Engines:
Search engines are not the intended source of traffic for regular articles. Print media, magazines, or other platforms that do not rely on search engine algorithms typically publish these types of articles. - No focus on SEO structure:
Regular articles often have a more free-form structure, without the need to use H2 or H3 subheadings and without considering meta descriptions or tags.
Key Differences Between SEO Articles and Regular Articles
AspectSEO ArticlesRegular Articles Objective Improve ranking in search enginesProviding information or entertainmentKeyword UsageMandatory, with a certain strategyNot requiredStructure organized with subheadings and bullet points More freedomMeta Description Required Not requiredVisual OptimizationOptimized for speed and SEONo special optimizationLinkUsing internal and external linksDon’t always use links. Article Length: Usually longer to meet SEO criteria There is no specific length limit. Primary AudienceReaders and search enginesReaders only
When should I use SEO articles?
When should you use SEO articles?
- Increase Website Traffic:
If the main goal is to attract more visitors through search engines, then SEO articles are the best choice. - Digital Marketing:
In digital marketing campaigns, SEO articles help increase brand exposure. - Competition in the Online Industry:
In a competitive industry, ranking on the first page of Google can provide a huge advantage.
When to Use Regular Articles?
Regular articles are more appropriate in the following situations:
- Print Media:
Articles intended for newspapers, magazines, or books usually do not require SEO techniques. - Creative Content:
If the main goal is to produce literary works or fictional stories, then regular articles are more suitable. - Internal Communication:
For internal company communication needs, such as reports or newsletters, regular articles are more relevant.
Advantages and disadvantages.
SEO Article Advantages:
- Have a greater chance of reaching a wider audience.
- Can improve website ranking in search engines.
- Generate sustainable organic traffic.
Disadvantages of SEO Articles:
- • It requires time-consuming keyword research and optimization techniques.
- If not done well, the article can feel unnatural.
Advantages of Regular Articles:
- • More flexibility in terms of style and delivery is required.
- Focus completely on the reader without the pressure of technical optimization.
Disadvantages of Regular Articles:
- It’s difficult to find in search engines.
- The topic is less relevant in the context of digital marketing.
Choosing the right type of article depends on your goals. If you want to increase organic traffic to your website, SEO articles are a fantastic choice. However, if your main goal is to convey information in a more free-form style, regular articles may be more appropriate. By understanding these differences, you can produce more effective content that suits your needs.
We have experience creating SEO articles for both internal official blogs and backlinks. We ensure that the articles written by writers are of high quality and SEO optimized, which can be checked with various article tools.